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Unless they're already well-known brands, most companies should assume their digital campaigns' performance will be around half the average
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Favorite Twitter user to follow:
CobraCommander (http://twitter.com/CobraCommander), anonymous parody of the fictitious villain from G.I. Joe comics and cartoons
How Twitter helps him run Digg:
Twitter is another way for us to get news out about Digg. Whether it's company announcements or sharing [our] casual information, Twitter is a great way to quickly reach people.
Recent tweet:
"had a twitter game idea last night, you'd link follower forces w/friends and wage battles, part text adventure, part D&D, via twitter, hmm"
View tweets: http://twitter.com/kevinrose