Zenith

Founded in 1918, introduced its first B&W TV in 1948
Era of Focus for Analysis of Decline: 1960s-1980s
Success Contrast: Motorola (MOT)
Primary Business: Manufacturing of black & white TVs
Example of "Fallen" Behavior: Ignored the threat from Japanese manufacturers; took on excessive debt to increase manufacturing capacity and lowered prices to gain market share; went into various businesses, including personal computers.
Result: Crippled by its excessive debt and the TV division, the company sold the profitable computer division in 1989.