Motorola

(MOT), founded in 1928
Era of Focus for Analysis of Decline: 1990s-2000s
Success Contrast: Texas Instruments (TXN)
Primary Business: Cell Phones
Example of "Fallen" Behavior: In 1995, its StarTAC phone, used analog technology; wireless carriers wanted digital-technology based phones.
Result: After enjoying almost 50% market share, Motorola saw its market share plummet to 17%.