In his new book, The Richest Man in Town, Worth magazine founder W. Randall Jones writes about his search to identify the richest men or women in 100 towns across the U.S. "Every town has a richest person and I wanted to find out who they were. I started out with the largest cities but wanted to make sure that I included as many states as possible," he says. "The people on my list have a net worth ranging from $40 billion down to $100 million. Of course, for most Americans $100 million would go pretty far in my hometown of Carrollton, Ga., or pretty much anywhere in the U.S." What these people all had in common was that all of them plainly enjoy what they do—and that all of them are self-made. "Everyone needs to find their perfect pitch," Jones says. "These people have found it. These are people who have no concept of retirement and, most important, most of them don't believe in leverage. As the richest man in Wichita, Phil Ruffin, puts it: "There are a lot of people who have a couple of billion in assets, but when you see that cash in the bank every morning, then you know you're really rich." Read on to find out who the richest men or women are from Akron, Ohio, to Woodside, Calif.