Rubies in the Orchard
By Lynda Resnick with Francis Wilkinson
Broadway Books, February 2009; $24.95
This autobiography of Resnick—who built POM Wonderful and FIJI Water—is both entertaining and enlightening. The book chronicles Resnick's life, including fascinating detours such as her role in the publishing of the Pentagon Papers. (She provided the photocopier.) But what's really valuable to business owners is Resnick's insight on marketing, a field where she's built a well-deserved reputation as a master.
