Conveyor Belt Ads

Who's Doing It: Kroger, EnVision Marketing
What's New: Those revolving black belts that groceries ride to the cashier's waiting hands are now valuable marketing space. Little Rock (Ark.)-based EnVision Marketing patented a process to print ads directly onto the belts, which are nearly impossible for customers to miss. Kroger (KR) is trying out the system in some of its stores.