Proclivity Systems

New York

E-commerce analytics firm Proclivity helps retailers turn more online clicks into purchases by drawing on everything they know about their customers—from the Web to catalog calling centers to the cash register. Proclivity's tools might, for example, help a clothing retailer decide which color of sweater it should recommend to a customer based on past purchases. Backed by about $10 million in funding, the company is working with six major retailers, which each pay $500,000 to $2 million a year for the service.

YouNoodle on Proclivity Systems

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