Fitness First's Shelter Scales
What it is: A bus shelter where the bench is actually a scale
Who created it: N=5, Amsterdam
Why you won’t hate it: Folks sensitive about their weight might not enjoy this. But for everyone else, the ad is a weekday reminder to keep one's size in check, which is exactly Fitness First's intention. The ads on Netherlands bus shelters from the world's third-largest gym chain feature a large digital readout of a person's weight as he sits on the bench. Only two words accompany the scale: "Fitness First."
