Boone Oakley's YouTube Web Site

What it is: An entire site built into a YouTube video
Who created it: Boone Oakley, Charlotte
Why you won’t hate it: To advertise itself to new clients, this ad agency—which has worked with such companies as CarMax (KMX), State Farm, and MTV (VIAB)—did away with the traditional Web site. Instead, the firm promotes its services in a clip on YouTube (GOOG), which can be freely passed along. Moreover, its violent cartoon sketches and blunt attacks on competitors are wickedly hilarious. See it here.