8. How: Why How We Do Anything Means Everything...In Business (And In Life)

By Dov Seidman
(Wiley — $27.95)

Today's world is growing more transparent and data-driven, which is why yielding to the age-old temptation to cut corners when it comes to ethics is now more dangerous than ever, Seidman says. He lays out a game plan intended to teach companies how to outbehave their competitors—and win.