Understand How Products "Live"

Hewlett-Packard TouchSmart (2008)

HP (HPQ) set out to change the home computing paradigm by unveiling a new generation of touch-enabled PCs that place entertainment, information, and online communications directly at the user's fingertips.

Hartmut Esslinger's Innovation Lesson: "Think beyond a product or service. Envision how it lives. At home, at work, in people's minds."