More people entered the labor force, and not all were able to find jobs right away. Bad weather may have been a factor
Consumers like curation—stories that narrow the choices down to the best two or three
With yet another tweak to the health-care law, the Obama administration is heading off a popular Republican attack
Music executives are tapping services such as Shazam and Spotify to help predict tomorrow’s next big hits
In the five years since the most recent bottom, the stock market has very nearly tripled
Arunachalam Muruganantham, aka "Menstrual Man," designed simple devices that allow rural Indian women to make their own sanitary pads
The company's dubbing of storms with Greek and Latin names began in 2012 to help 'personalize' extreme weather
European MBA programs compete with top-tier U.S. schools for the best students at home and abroad
Organizations offer special training for senior entrepreneurs
By Deena Crawley and Steve McKee
Co-branding is being used increasingly by companies large and small to raise awareness and generate sales. At the most basic level businesses have used the approach to suggest enhancement of their current lines (Hershey’s Syrup added to Betty Crocker Brownies), and on a more sophisticated playing field they have combined technologies to create an entirely new product (the Sports Kit by Nike and Apple).
Included in this slide show are 20 examples of co-brands across several industries. Some of the partnerships are well known and have been in existence for more than a quarter-century, while others are still trying to gain traction in the marketplace.
(For a look at Steve McKee's take on celebrity endorsements, flip through our previous slide show.)