In a single month, three reports describe different views of China's economic future
The director known for adding depth to the mundane will make the case that Gap's "Dress Normal" doesn't equal "dress boring"
Three times more money has been spent on the race for the state's school's chief than on the governor's race
An IT expert offers an estimate of what a 50-employee small business might spend to protect against cyberattacks
A slowdown in funding could end the growth of U.S. oil production
Independent developer Lucas Menge took it upon himself to adapt the smartwatch's home screen for the iPhone
Starbucks will start a coffee delivery program in late 2015, giving other companies' employees one fewer excuse to leave the office
New government rules could block 500 colleges from federal aid money and put hundreds more in danger of losing it
Candy sales are increasing, but big drugstores and supermarkets benefit more than local candy shops
By Deena Crawley and Steve McKee
Co-branding is being used increasingly by companies large and small to raise awareness and generate sales. At the most basic level businesses have used the approach to suggest enhancement of their current lines (Hershey’s Syrup added to Betty Crocker Brownies), and on a more sophisticated playing field they have combined technologies to create an entirely new product (the Sports Kit by Nike and Apple).
Included in this slide show are 20 examples of co-brands across several industries. Some of the partnerships are well known and have been in existence for more than a quarter-century, while others are still trying to gain traction in the marketplace.
(For a look at Steve McKee's take on celebrity endorsements, flip through our previous slide show.)