Free: The Future of a Radical Price

Hyperion Books

Free: The Future of a Radical Price

By Chris Anderson
Hyperion Books, July 7, $26.99

From the editor in chief of Wired magazine, this somewhat controversial book profiles how companies are adopting "free" or "freemium" strategies to drive revenues. He delves into topics like music piracy, video game advertising, and the open-source battle between Microsoft and Linux. See Anderson in conversation with BusinessWeek's Peter Elstrom, and read a more detailed review of the book here.