Jossey-Bass
A Fine Line: How Design Strategies are Shaping the Future of Business
By Hartmut Esslinger
Jossey-Bass, June 29, $29.95
The founder of San Francisco consultancy frog design shares his strategies for clients ranging from Apple (AAPL) to Vuitton (LVMH). In this quick, breezy read, Esslinger offers tips on how design can affect both innovation and the bottom line. Read the more detailed BusinessWeek review of the book here.
