Priceless Exposure

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Priceless Exposure

From financial services and telecoms to sports equipment and consumer electronics, the sponsors of the annual Tour de France bike race are a varied lot. The doping scandals of recent years have driven away some of the biggest names, opening up promotional opportunities for smaller companies that can get a big lift from being featured on global TV coverage when riders swathed in their logos break away from the pack. Click on for an overview of some of the teams and sponsors in this year's Tour de France.