Thriving in Adversity

By Tania Chen

A recession, when everything from labor to office space can be cheaper, can provide an excellent opportunity to turn a good idea into a company. While incumbents can struggle to stay in business, start ups with staying power can forge a firm foundation and be ready for blast-off when things turn around. Here are some examples of multibillion dollar companies founded in tough times. Which company will emerge from this Depression? Watch this space.