BusinessWeek Logo
Cheeseburger, 20x20

Cheeseburger, 20x20

Who makes it: In-N-Out
Where it can be found: Arizona, California, Nevada, and Utah
What it costs: $2.85

What makes it innovative: To doll up their burgers, In-N-Out patrons can order from the West Coast chain's "secret menu." Ordering a cheeseburger 20x20 turns the single patty into a massive column of a sandwich.