Innovating in a Depression

Illustration by Ray Vella

Innovating in a Depression

In today's tough times, companies may feel like they have a choice: Focus on innovation, or survival. It is a false choice. Innovation has gone from a nicety to a corporate necessity. This checklist, from Scott Anthony, president of consultancy Innosight and author of the recent book, The Silver Lining, has practical advice for corporate innovators and entrepreneurs looking to negotiate the downturn.