Laws banning children from working are often counterproductive. A better approach is to give parents incentives to send their kids to school
Tablets remain a problem in a record-breaking quarter
From Michael Dunn's trial in Florida to discord over open-carry laws in Colorado, the debate about gun control has driven Americans to indulge their worst behavior
The company misses earnings forecasts, drops its 2015 profit goal, and regroups
Chinese millionaires are moving in—and building up—in Arcadia, Calif.
A new book surveys the best places to hide out from the digital world
The two tech giants fight over market share and patents but not over the NBA superstar
Professor Piotr Naskrecki blogged about finding and killing one of the largest type of spider in the world, triggering a barrage of hate mail
Small businesses are changing hands at the fastest pace since the recession
By Tara Kalwarski
A company's worth is rarely equal to the sum of its assets. In fact, most corporations hold intangible value. An important case in point: brand image. Research shows that brand power can account for as much as 10% of the change in a company's stock price—up or down. The past year has made all too clear that a company's image is no guarantee of future performance. The following publicly traded brands are the "healthiest" right now, as measured by ("YouGov's BrandIndex"), which tracks consumers' perceptions across six categories by polling 5,000 people each weekday. YouGov, a polling firm, scores each category from -100 to +100, then averages the grades for each company to come up with its BrandIndex score.
Data: YouGov, Bloomberg