Coke's Heart Truth

The Heart Truth for Women campaign is a great cause. In their materials you will find that heart disease should be a concern for women beginning at age 55. This raises the question of why Coke would choose Heidi Klum, age 36, as the spokesperson for Diet Coke and its support of the campaign. Could they really not think of a woman in her 50s who is beautiful, famous, and willing to be in a Coke commercial? Ever heard of Michelle Pfeiffer? By the way, according to NPD data, people 50+ buy 60% of all carbonated beverages.

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