The Arctic contains an estimated 30 percent of the globe’s untapped gas reserves and 13 percent of its untapped oil reserves
In the luxury private-jet market, silence is golden
Unemployment benefits that boost the economy are about to expire
Fleeing authorities, the service keeps shifting its domain, from St. Maarten, to Ascension, and now to Peru
The average value of an acre of Iowa farmland is $8,716, an increase of 168 percent since 2004
At 77, a well-connected ear surgeon wants to remake an industry
Big-time players don't need big-time agencies
Northwestern's Kellogg School of Management reclaims the top stop after a two-year absence
The owner of a Portland (Ore.) auto repair shop supports progressive policies to boost consumer demand on Main Street
Scenario: In a meeting with your executive coach, you realize that you have almost a dozen "personal core values" (the goals, priorities, and other essential values you hold related to your career) you’re seeking to embody. Should you let him know about all of them?
Why: Think of yourself as a brand. Branding experts underline that a brand needs three words to describe itself. Your personal brand needs no more. This is the Law of Contraction in branding, that a brand becomes stronger when you narrow its focus. Edit to three essential descriptors.