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Illustration by David Foster
Over 30 products were given the top award in the International Design Excellence Awards (IDEA) 2009, organized by the Industrial Designers Society of America (IDSA). These ranged from innovative heavy-duty equipment to complex medical systems. The emphasis was on creating an appropriately user-friendly experience, whether that user is a veteran warehousing professional or a seasoned clinician. The Best in Show title was awarded to a company that is working hard to exorcise its past demons: Nike (NKE) won for its Trash Talk basketball shoe, made entirely from recycled materials.