IDSA

Spertus Institute Wayfinding System

Silver Award
Category: Environments
Design: Krueck + Sexton Architects (U.S.); Studio/lab (U.S.)

The concept for the Spertus Institute wayfinding system emerged from the Jewish educational and cultural institution's mantra: "Let There Be Light." The key design element is a typographic system that integrates a modern sans-serif font with a traditional serif font. Placed on both sides of the many interior glass surfaces, the two fonts combine to create a single flickering typeface, an allusion to the Spertus symbol, the flame of a candle.

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