Colorblind: Understanding Green

Gold Award
Category: Research
Client: Continuum (U.S.)
Design: Mark Bates, Rick Robinson, Grant Kristofek, Kristin Heist, Kelly Sherman, Sean Brennan, Julia Sorzano, Gianna Ericson, Mandy Stehouwer, Allison Werner, and Afiya Webb, Continuum (U.S.)

The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth, in-home interviews and a partnership with an online research firm, the project tapped into the minds of 2,000 consumers to see what role sustainability and green ideology play in their lives, tracing how the concepts impact everyday decisions.