BusinessWeek Logo
OrangeX OJex Manual Juicer

IDSA

OrangeX OJex Manual Juicer

Year: 2000
Gold Award
Client: OrangeX
Design: Smart Design
$129.99

Made from cast iron, the Ojex juicer inverted the traditional crank mechanism to reduce size. It boosted the small Venezuelan company's revenue from $1.5 million in 1999 to more than $2 million in 2001. In 2005 the company was bought by Focus Products Group, which continues to distribute the juicer as the Olympus Manual Citrus Juicer.