IDSA

Swiffer

Year: 2000
Silver Award
Client: Procter & Gamble
Design: Joss
$13.99

Procter & Gamble's (PG) fastest-selling product, Swiffer uses throwaway cloths and lightweight materials to make an alternative to traditional mops or brooms. Swiffer raised the company's profits by 5% the year it was released. Since then the line has been expanded to Swiffer WetJet, Duster, and Vacuum and remains one of P&G's best-selling products.

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