Liz Rackoff

Liz Rackoff

Founder/Owner, batter
Vail, Colo.

"Living in a small mountain town that attracts wealth, I believe that we felt the effects of the recession last. It took a while to trickle down (or up) to the Rocky Mountains. However, when looking at my year-to-date cupcake sales, I have had an increase of 60% over last year. Business owners in town keep saying, 'All we can hope for is being equal with last year.' Seeing that cupcake sales are on the rise, I see a turn for the better here."

Share your view on our Case for Optimism blog