Courtesy of Jeremy Gutsche
Packaging Matters
In 2007 violinist Joshua Bell, who earns some $1,000 a minute when he's on-stage at a high-end performance space such as Carnegie Hall, played Bach in the DC Metro during rush hour. Just seven people stopped to listen, and he earned $35. Bell is one of the world's best violinists, but when he wasn't packaged right, he didn't sell well.
Lesson: The medium can ruin your message.
