Choose the Right Goal

In 2001, the Recording Industry Association of America (RIAA) sued Napster and, says Gutsche, "anyone with a cutting-edge approach to music distribution." The music industry's focus on protecting CD sales prevented it from imagining a legal system for online distribution. Yet it still didn't solve the problem: The demise of Napster only inspired more illegal file-sharing companies.

Lesson: You will only answer the problems you are trying to solve.