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This year's must-have Silicon Valley office accessory: a $199 bear costume
Maker: Rolls Royce
Availability: December, 2009
Price: €213,000 ($310,980)
The design and engineering teams at Rolls Royce run by Ian Cameron and Helmut Riedl focus on extreme luxury. With the new Ghost, they wanted to capture what they call the "spirit of the 1930s"—meaning a sense of adventure. The top-of-the-line auto has a new 6.6-liter, V12 engine, and comes with frosted lamps, chrome door handles, and traditional violin key switches. The leather for the interior is sourced from bulls raised in pastures without barbed wire, ensuring that will have fewer imperfections. Each car passes through 60 pairs of hands, in a production process that takes at least 20 days. Rolls Royce assures that passengers of the Ghost will feel "serene, cosseted, and safe."