By Douglas MacMillan

What Will Google Devise Next?

Google made its name in Web search, but successes in e-mail, maps, news aggregation, and online video show that the company is no one-trick pony. Where will the search giant go next?

"One of the ways for us to accelerate the potential for one of these products to go from an idea internally to externally launched is to get it in the hands of the user to try," says R.J. Pittman, director of product management at Google

In this BusinessWeek slide show, we look at 20 promising experiments, most of which originated at Google Labs. Some face a clear path to profitability; others are aimed merely at getting consumers to devote more time and attention to the Web—and ads placed by Google. Whatever the case, they're likely to change the way you get around the Web.

Use the reader comment section to tell us about the Google products you find most notable, whether or not they made this list.

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