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Mayo Clinic: Defend Your Corporate Identity

Mayo Clinic: Defend Your Corporate Identity

The world-renowned clinic was slow to adopt social media. But it was forced to pay attention when someone threatened their online image. Someone designed a flashing logo that resembled Mayo's, except it showed someone being executed in an electric chair. Mayo joined Twitter (@mayoclinic) to stop someone from stealing its identity again. It has since become much more active, using Twitter to discuss specific health issues.