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In February 2009, Henry Ford Hospital performed the first live-tweeted surgery. Intended for educational purposes, the tweets spread through Twitterville, and eventually were picked up by traditional media. The unintended consequence was that the institution's reputation was enhanced. More patients wanted to have their delicate surgeries performed there, and more doctors suddenly wanted to work there. Now, other medical facilities are getting into the act. In the past seven months, at least 15 additional surgeries have been live tweeted.