Corn country is no longer limited to Iowa, Nebraska, and Wisconsin. Farmers everywhere want to ride rising crop prices
The cafe chain is testing trucks on three college campuses
The 24-hour McDonald's on West Florissant in Ferguson, Mo., has electric outlets, Wi-Fi, and hot coffee, which has made it Ground Zero for some during the unrest
The company's product design director, Margaret Gould Stewart, discusses how she rolls out new features without alienating too many users
The Dow Jones and the S&P 500 are now farther apart than at any point in the last five years
Which ought to tell you something about the market for rare, weird cars
Facebook and Twitter connect most people in different ways. But why should the social networking giants imitate one another?
Goldman Sachs's junior employees are getting more money and more time off
The company, known for its credit card readers, raised new investment funding to extend “hundreds of millions” in small business financing
What it does: T-shirt maker and retailer
Founder: Johnny Earle, 27
Web site: www.johnnycupcakes.com
Based: Weymouth, Mass.
Then: In 2001, as a lark, Johnny Earle made himself a T-shirt with an image of a cupcake atop a pair of cross bones. The iconic design got noticed and people started asking to buy his Ts. Earle began selling them out of the trunk of his '89 Camry and later at what he called his "cupperware parties" and trade shows. Earle had two Boston-area retail stores and had opened a third on Melrose Ave. in Los Angeles. Sales topped $2 million in 2007, and Earle expected revenue above $3 million for 2008.
Now: Earl is hitting the lecture circuit, speaking at business schools about starting a brand with little money. He also plans to create pop-up shops this year, partnering with bakeries in different cities. He envisions selling city landmark-themed designs (like a Statue of Liberty cupcake shirt) and serving pizza. "You don't see Marc Jacobs and Ralph Lauren hanging out with their customers, eating pizza," says Earle. Revenue topped $3 million last year, and he expects $4.5 million in 2009.