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Godiva
What: Godiva Gems
Who: Godiva
How much: Starting at $5
Gems, Godiva's new line of chocolates sold nationwide in supermarkets such as Publix and Safeway, make perfect stocking stuffers, with a starting price of $5 for a bag of 12 to 18 chocolates. Godiva expects Gems and other new lower priced products to be 15% to 25% of the company's business in five years.