Stride

Ranking: 8
Annual sales: $199.9 million
Who makes it: Cadbury

Since its introduction in the U.S. in 2006, Stride sugarless gum has scored with ads that are totally irreverent. Today's TV spots show Stride chewers getting pummeled until they spit out their gum, while print ads dare consumers to spit a wad at photos of CEOs.

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