5

Ranking: 7
Annual sales: $265.5 million
Who makes it: Mars

Wrigley added 5, a premium-priced, 15-stick pack of sugarless gum, to its U.S. lineup in 2007. With ads targeted to teens, the brand grabbed 7% of the American gum market within its first year. Since the company was acquired by Mars, it's also been rolling out 5 overseas.

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