1. Amazon.com

Customer service ranking: 1
What it sells: books, DVDs, music, clothing, housewares, jewelry, toys, gadgets, and more
2008 revenue: $19.2 billion
Best-selling items during the 2008 holiday season: Wild Planet's Hyper Dash (game), Nintendo Wii, Oster 4207 electric wine opener, 14-karat white gold journey curve pendant
Anticipated best-sellers for the 2009 holiday season: Apple iPod touch 64 GB (3rd generation), Barbie Pink 3-Story Dream Townhouse, Fisher Price Elmo's Tickle Hands, Eyeclops mini projector

E-tailer behemoth Amazon.com, based in Seattle, was founded as an online bookseller in 1994 by Chief Executive Jeff Bezos. Today, it's the gold standard of service and selection and scored significantly higher than any other site in terms of pricing, ease of use, and shipping procedures on the TPN survey.