Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

By Rita Gunther McGrath and Ian C. MacMillan
Harvard Business Press; 256 pages; $27.95


Acknowledging that innovation is a tricky beast to implement even at the best of times, McGrath, from Columbia Business School, and MacMillan, professor of entrepreneurship and innovation at the Wharton School, offer a guide for executives looking to focus on growth while minimizing risk. With a wealth of examples showing the diversity of potential approaches—from top-down, CEO-driven innovation to stealthy, guerrilla-style initiatives—this is a smart, supremely practical guide.

Listen to Rita McGrath in conversation with former BusinessWeek writer and editor Jessie Scanlon

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