Innovation Tournaments: Creating and Selecting Exceptional Opportunities

Innovation Tournaments: Creating and Selecting Exceptional Opportunities

By Christian Terwiesch and Karl Ulrich
Harvard Business Press; 256 pages; $35

We're often told that innovation is more art than science, with no way to guarantee success. Two professors at Pennsylvania's Wharton School, however, lay out a series of scientific principles and tools that they say can help make the management of innovation if not foolproof, then at least more systematic. The authors show their dry, academic roots at times in this serious, thoughtful read.

Listen to Terwiesch and Ulrich in conversation with former BusinessWeek editor Reena Jana

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