Wired To Care: How Companies Prosper When They Create Widespread Empathy
By Dev Patnaik with Peter Mortensen
Financial Times Press; 272 pages; $24.99
Empathy might seem a touchy-feely quality that's completely unrelated to business, but two authors from innovation strategy firm Jump Associates make a strong case for the impact it can have on the bottom line. With a wealth of compelling examples from individuals, politicians, and companies large and small, this eminently readable book illuminates an idea you always knew, but had probably never quite defined.
Listen to Dev Patnaik in conversation with former BusinessWeek editor Reena Jana
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