What Would Google Do?

What Would Google Do?

By Jeff Jarvis
HarperCollins/HarperBusiness; 272 pages; $26.99


The first decade of the 21st century has seen companies and industries struggle to come to terms with how to exist and operate in a truly networked age. Google has enjoyed more success than most. In this useful read, Jarvis attempts to reverse-engineer the company's success to show how others could benefit from employing Google's way of thinking. Displaying a mischievous wit and boundless creativity, Jarvis offers up his personal vision of a bold, new world.

See Jeff Jarvis in conversation with Bloomberg BusinessWeek technology editor Peter Elstrom

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