Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

By Tim Brown
HarperCollins/HarperBusiness; 272 pages; $27.99


As CEO of innovation consultancy IDEO, Brown stands at the center of discussions about the relevance of design thinking to global business. This book lays out his case that the design discipline is not merely an option for any company looking to survive in the 21st century, but mandatory. With many useful examples and case studies—some familiar, some unexpected—Brown is thoughtful, clear, and compelling.

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