In Pursuit of Elegance: Why The Best Ideas Have Something Missing

By Matthew E. May
Broadway Business; 224 pages; $23.95

The best ideas have something missing—and that's no bad thing, writes May, a former Toyota adviser. May contends that simplicity, a vaunted buzzword of our time, should not be confused for superficiality. Citing numerous compelling examples from diverse worlds that stretch from contemporary art to computer design, May shows how elegance drives innovation.

Listen to Matthew E. May in conversation with Bloomberg BusinessWeek editor Helen Walters

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