Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

By Nicholas A. Christakis and James H. Fowler
Little, Brown & Co.; 352 pages; $25.99

Social networking probably wins the prize as the business buzz phrase of 2009. Former Harvard colleagues Christakis and Fowler take an intellectual but accessible approach to their subject matter. Outlining the principles of network theory before diving in to show their ideas in action in the real world, the authors make a persuasive case for the power of social networks to affect everything and everyone.

Listen to Nicholas Christakis in conversation with former BusinessWeek editor Reena Jana

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