A Fine Line: How Design Strategies Are Shaping the Future of Business
By Hartmut Esslinger
Jossey-Bass; 240 pages; $29.95
The founder of Frog Design, Esslinger presents a breezy account of his own history in design, working with companies including Apple, Disney, and SAP. Featuring compelling case studies and witty anecdotes from a life dedicated to the discipline, the book is chock-full of tips on how design can affect both innovation and the bottom line.
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