Chief Culture Officer: How to Create a Living, Breathing Corporation
By Grant McCracken
Basic Books; 272 pages; $26.95
Contending that culture is an overlooked factor in successful businesses, anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company. Entertaining and provocative—in a chapter called "Philistines," he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit—a ton of examples and case studies make this a thought-provoking read.
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