Don't Know Your Job

You're the invisible man, the one who doesn't delve into the details or pitch in. You insulate yourself, telling us it's "not my job" and to "just do it." We know your dirty secret: You're out of touch. It's time to step away from your precious spreadsheets and get your hands dirty. You can't channel talent, time, and tools if you don't know how they're already being deployed.