The 7 percent unemployment rate accompanied a gain of 203,000 jobs
A Needham & Co. report estimates that most cable TV channels would vanish if consumers could—as they say they'd prefer—spend $30 monthly on 15 to 20 channels
Democrats have a lock on the dozen largest cities in the U.S.
It lets customers go off the grid when utilities charge their highest rates and provides a backup during outages
The settlement ends an eight-year legal fight waged by African American brokers
Jeff Bezos's plan to deliver packages via unmanned aerial drones is crazy—which means you shouldn't bet against him
After selling out 5,000 designer Starbucks cards in six minutes last year, Starbucks is offering a mere 1,000 of them at noon on Friday
Northwestern's Kellogg School of Management reclaims the top stop after a two-year absence
Immigrant entrepreneurs and companies with intellectual property are more likely to hire
WILLIAM WEST/AFP/Getty Images
By Adam Fusfeld
There are thousands of pro athletes in the U.S. Whether nose guards or power forwards, welterweights or speed skaters, most of them are unknown to all but the most dedicated fans. But for every dozen or so of the anonymous jocks warming the bench or in the basement of the rankings, there is a star. They are the lucky men and women whose skill with a ball, puck, or their hands has made their names and faces known around the world. Some are more powerful than others—by that we mean they not only dominate their sport but also have the presence and personality to help sell billions of dollars' worth of goods and services every year. Such an athlete is Tiger Woods, who, despite ending the year embroiled in scandal, earned the No. 1 ranking in the 2010 Power 100. Woods earned an estimated $103 million in 2009, on and off the golf course, and, at least through last Thanksgiving, was among the most sought-after endorsers on the planet. While his ranking is likely to change in 2010, there are many other elite athletes who will continue to inhabit the influential intersection between sport and commerce. To see the 100 most powerful athletes, read on.