The Fed chairman roiled markets in May, when he said the central bank might begin to taper its bond purchases in the "next few meetings"
Ford pulls back from dashboard touchscreens in cars as it moves to restore some knobs and buttons following complaints about its MyFord Touch interface
The election of new Iranian President Hassan Rowhani has raised hopes for a breakthrough—but the Obama administration remains wary
In a Web portal first, Yahoo is the 49ers' venue's official "exclusive online sports content, social networking, and photo and video sharing partner"
Blackstone Group's chief discusses his winning bet on housing and why America's future could be very bright
The Pegasos, or Pan European GAS AerOSol Climate Interaction Study, is a six-year, European Union-funded project to probe how pollution affects climate
Chipotle has decided to tell consumers exactly what ingredients are in the restaurant chain's menu items, even GMO soybean oil
The University of Virginia's McIntire School of Commerce is tops when it comes to corporate strategy. Wake Forest follows close behind
Yodle founder Nathaniel Stevens is building a new local marketing business, using cheap credit-card processing to lure customers
WILLIAM WEST/AFP/Getty Images
By Adam Fusfeld
There are thousands of pro athletes in the U.S. Whether nose guards or power forwards, welterweights or speed skaters, most of them are unknown to all but the most dedicated fans. But for every dozen or so of the anonymous jocks warming the bench or in the basement of the rankings, there is a star. They are the lucky men and women whose skill with a ball, puck, or their hands has made their names and faces known around the world. Some are more powerful than others—by that we mean they not only dominate their sport but also have the presence and personality to help sell billions of dollars' worth of goods and services every year. Such an athlete is Tiger Woods, who, despite ending the year embroiled in scandal, earned the No. 1 ranking in the 2010 Power 100. Woods earned an estimated $103 million in 2009, on and off the golf course, and, at least through last Thanksgiving, was among the most sought-after endorsers on the planet. While his ranking is likely to change in 2010, there are many other elite athletes who will continue to inhabit the influential intersection between sport and commerce. To see the 100 most powerful athletes, read on.