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Nick Laham/Getty Images
Power 100 rank: 18
Sport: NFL/New York Giants—QB
Most recent notable achievement: Super Bowl XLII MVP
Earnings: $27.5 million
Key sponsors: Reebok, Nabisco, Citizen Watch
Why he's on the list: Eli's power is indisputable. Despite failing to make the playoffs this year, he already has a Super Bowl victory under his belt, he quarterbacks one of the NFL's premier franchises, and he brings in the second-highest salary of any player in the league.